TASSEL TALES
STORYTELLING &
BRAND STRATEGY

Since 2019 · DACH Region

Tassel Tales, founded by three sisters in Vienna, creates vibrant, sustainably crafted boho fashion distinguished by its signature artisanal tassels. I supported the founding team in refining their communication and brand strategy, creating a consistent voice and outreach plan that emphasises their mission across various touchpoints.

Published in:

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Scope:

+ Developed core brand messaging, emphasizing craftsmanship, sustainability, and women’s empowerment
+ Facilitated media outreach by packaging the brand story for lifestyle and sustainable fashion outlets

Impact:

+ Stronger and more coherent brand identity that resonates visually and emotionally
+ A clear and compelling narrative positioning Tassel Tales as a creative and purpose-driven sustainable fashion brand