HELLOBETTER
MEDIA RELATIONS & THOUGHT LEADERSHIP

Since 2015 · DACH Region

Since 2015, HelloBetter has been closing the care gap in psychotherapy with clinically validated online therapy programs.

Since early 2020, I’ve been involved in shaping and executing a comprehensive PR and positioning strategy.

Published in:

Neue Website.png
Hanne Horvath.png
Hannes Klöpper_1.png
Statement_2.png
Hannes Klöpper_2.png
Headline.png
Mood.png
Press Event.jpg
Press Event_2.jpg
Clipping.png
Statement.png
Statement_3(1).png
Statement_3.png
Offer.jpg

Scope

+ Concepted and launched the annual study released on World Mental Health Day as a key national media moment
+ Developed thought leadership positioning for co-founder Dr. Hanne Horvath
+ Broader management team as leading voices in digital mental health
+ Secured high-level media placements: Capital Magazin Top 40 under 40 & a regular expert column in Business Punk
+ Concepted, planned, and executed a press event accompanying the study launch

Impact

+ Balanced expert-driven and human-centered narratives to make digital mental health accessible and credible
+ Strengthened trust in HelloBetter’s brand within a sensitive and highly regulated healthcare space
+ Established a steady presence across tech, health, and lifestyle media