HEADSPACE
MEDIA RELATIONS &
EXPERT POSITIONING

2020—2024 · DACH Region

Headspace is one of the world’s leading meditation and mental wellbeing platforms.

From 2020 through 2024, we supported Headspace in the DACH region with a tailored PR strategy and continuous media relations. The aim: make complex topics around mental health and mindfulness accessible, credible, and culturally relevant for broad audiences. 

Published in:

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Scope:

+ Expert positioning of global and regional C-level executives
+ Strategic storytelling around mental health and mindfulness
+ Ongoing media relations and journalist engagement
+ Co-development of influencer campaigns tied to key moments (World Mental Health Day, World Sleep Day)
+ Development and communication of a scientific study on the mental health state of employees worldwide
+ Concept and production of a press dinner accompanying the launch of the global study


Impact:

+ Media coverage in top-tier lifestyle, business, and wellness outlets
+ Strong resonance with Gen Z and millennial audiences
+ Trusted, long-term relationships with national health editors and key influencers
+ Strengthened credibility for mental health discourse in a sensitive public context